Last updated: May 30, 2024

1. Introduction

Welcome to OptaZone (“we,” “us,” or “our”). We operate the website optazone.com, a fashion clothing store based in Berlin, Germany. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

2. Data Controller

OptaZone
Boxhagener Straße 34,
10245 Berlin,
Germany
Email: [email protected]

3. Information We Collect

  • Personal Identification Information: Name, email address, billing and shipping address, phone number.
  • Payment Data: Payment card details (processed securely via our payment provider).
  • Technical Data: IP address, browser type and version, time zone, browser plug-in types, operating system, and platform.
  • Usage Data: Pages visited, time spent on pages, links clicked, and other interaction data.
  • Marketing & Communications Data: Your preferences in receiving marketing from us and your communication preferences.

4. How We Use Your Information

We use your data to:

  • Process and fulfill your orders (including payment and shipping).
  • Manage your account and provide customer support.
  • Personalize your shopping experience and recommend products.
  • Communicate updates, marketing offers, and newsletters (with your consent).
  • Improve our website, products, and services through analysis and feedback.
  • Comply with legal obligations and prevent fraud.

5. Legal Basis for Processing (GDPR)

  • Contract Performance: To fulfill our contract with you when you purchase goods.
  • Consent: When you opt into marketing communications.
  • Legal Obligation: To comply with EU tax, accounting, and consumer protection laws.
  • Legitimate Interests: To improve our services, ensure network and information security, and prevent fraud.

6. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

  • Enable essential site functionality.
  • Remember your preferences and shopping cart contents.
  • Analyze site usage and performance.
  • Deliver targeted advertising (with your consent where required).

You can manage your cookie preferences through your browser settings or our Cookie Policy page.

7. Third-Party Services

We may share your information with trusted third parties, including:

  • Payment Processors: Stripe, PayPal, etc.
  • Shipping & Fulfillment: DHL, UPS, Deutsche Post.
  • Analytics: Google Analytics, Hotjar.
  • Marketing Platforms: Mailchimp, Facebook Ads.

Each third party has its own privacy policy. We do not allow them to use your data for any other purpose.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. All payment information is encrypted using SSL/TLS and processed by PCI-compliant providers.

9. Data Retention

We will retain your personal data only as long as necessary to provide you with our services, comply with our legal obligations, resolve disputes, and enforce our agreements. Order and billing information is kept for at least 10 years to meet German tax requirements.

10. Your Rights under GDPR

If you are located in the European Union, you have the following rights:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure (“Right to be Forgotten”): Request deletion of your data when it’s no longer necessary.
  • Restriction of Processing: Temporarily or permanently limit how we use your data.
  • Data Portability: Receive your data in a structured, commonly used format.
  • Objection: Object to our processing of your data for direct marketing or on grounds relating to your situation.
  • Lodge a Complaint: With a supervisory authority (e.g., the Berlin Commissioner for Data Protection).

To exercise any of these rights, please contact us at [email protected].

11. Children’s Privacy

Our services are not intended for children under 16. We do not knowingly collect data from minors. If you believe we have collected data from a child, please contact us to have it removed.

12. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. We will post the updated “Last updated” date at the top of this page and, when appropriate, notify you via email or on our site.

13. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact:

OptaZone
Boxhagener Straße 34,
10245 Berlin,
Germany
Email: [email protected]